defoneos.mod/launch-day-social-coordination-matrix · csoai.org · ship-grade · tick 97

DEFONEOS — Launch-Day Social Coordination Matrix · 17-24 Jul 2026

The 12-person social team's minute-by-minute, platform-by-platform coordination matrix for launch week (17-24 Jul). Covering X, LinkedIn, and Mastodon. 15 tweets, 5 LinkedIn posts, 1 press release (all pre-scheduled). 5 key metrics tracked hourly. 3 crisis comms scenarios with pre-drafted responses. 33-agent BFT council on hourly sentiment check. Every post Ed25519-signed + SIGIL-anchored. The single document the social team runs the week from.

Launch windowFri 17 Jul 07:00 → Fri 24 Jul 23:59 BST

Platforms coveredX, LinkedIn, Mastodon (all primary owned channels)

Social team size12 (2 leads + 6 content + 4 community)

Pre-scheduled content15 tweets + 5 LinkedIn posts + 1 press release (all 100% scheduled)

Key metrics tracked5 (impressions, engagement, sentiment, referrals, hostile-Q)

Crisis comms scenarios3 (FUD, misinformation, competitor attack) with pre-drafted responses

BFT sentiment checkHourly T+0 → T+72; then 6-hourly T+72 → T+168

AuthorityDEFONEOS Sovereign Architecture Board · ratified tick 97

1. The 12-Person Social Team & Their Roles

Owner	Role	Span	Paging
SOCIAL LEAD #1	Overall strategy, crisis comms lead	High-level direction, external comms	24/7
SOCIAL LEAD #2	Daily operations, content calendar, team coordination	Internal team, content flow	24/7
CONTENT #1-6	Drafting, scheduling, community management, monitoring	Specific platforms + tasks	07:00-23:00 BST (2 shifts)
COMMUNITY #1-4	Engaging with followers, answering questions, sentiment reports	Community interaction	07:00-23:00 BST (2 shifts)

2. Launch Week Content Calendar (17-24 Jul)

All times BST. All content pre-scheduled. Manual intervention only for crisis comms or BFT vote override.

Date	Time	Platform	Content Type	Message / Asset
Fri 17 Jul	07:00	X	Press release (auto)	DEFONEOS is live. UK sovereign public services OS. Audit-grade, signed, neutral. #DEFONEOS #SovereignAI
Fri 17 Jul	07:01	X	Tweet 1/15	"DEFONEOS is live — UK sovereign public services OS, audit-grade, signed, neutral." [Link to csoai.org/defoneos.html]
Fri 17 Jul	08:00	LinkedIn	LinkedIn Post 1/5	Long-form post: "Today, we launch DEFONEOS..." [Link to csoai.org/defoneos.html]
Fri 17 Jul	09:00	X	Tweet 2/15	"30 MCPs live, 60 pages public, 15 repos cloned, all SIGIL-anchored. We publish the receipts." [Link to sitemap.xml]
Fri 17 Jul	10:00	X	Tweet 3/15	"DEFONEOS is sovereign by construction: no fifth-eye, no foreign CLOUD Act exposure. UK jurisdiction." [Link to national-sovereign-register.html]
Fri 17 Jul	11:00	X	Tweet 4/15	"Live press conference at RUSI. Keynote, BFT vote, SIGIL demo. Watch here: [Live Stream Link]"
Fri 17 Jul	12:30	X	Tweet 5/15	"The keynote just ended. Here's the SIGIL receipt chain: csoai.org/sitemap.xml" [Link to sitemap.xml]
Fri 17 Jul	14:00	LinkedIn	LinkedIn Post 2/5	Short-form post: "3 demos, 14 hostile Qs, 580-word keynote, 33-agent BFT vote. Here's what happened:" [Link to press-conference-runbook.html]
Fri 17 Jul	16:00	X	Tweet 6/15	"Hard lines: no kinetic-targeting AI, no personal-surveillance AI. We invite the press to hold us to them." [Link to press-conference-runbook.html]
Fri 17 Jul	18:00	X	Tweet 7/15	"DEFONEOS: AUKUS-compatible by design. Sovereign data, signed provenance, portable compliance passport."
Sat 18 Jul	09:00	X	Tweet 8/15	"Day 1 launch metrics: [X impressions], [X engagements], [X buyer inbounds]. Full SIGIL chain: [Link]."
Sat 18 Jul	10:00	LinkedIn	LinkedIn Post 3/5	Long-form post: "Reflecting on Day 1. The sovereignty mandate is clear..."
Sun 19 Jul	09:00	X	Tweet 9/15	"Day 2 metrics: [X impressions], [X engagements]. BFT council votes to CONTINUE. #SovereigntyNeverSleeps"
Sun 19 Jul	14:00	LinkedIn	LinkedIn Post 4/5	Short-form post: "Mid-launch BFT vote: CONTINUED. The mission remains..."
Mon 20 Jul	09:00	X	Tweet 10/15	"DEFONEOS is building the future of UK public services. Join us. [Link to defoneos.html]"
Mon 20 Jul	12:00	LinkedIn	LinkedIn Post 5/5	Long-form post: "Week 1 closes. What we learned, what's next. [Link to 72-hour-battle-rhythm.html]"
Tue 21 Jul	09:00	X	Tweet 11/15	"The DEFONEOS Vault: per-buyer data rooms, MFA-gated, 30-day expiry. Secure by design."
Wed 22 Jul	09:00	X	Tweet 12/15	"DEFONEOS-SEAL: audit-grade compliance credential. Issued only after 33-agent BFT vote."
Thu 23 Jul	09:00	X	Tweet 13/15	"Working with government? We're DSP registered, Cyber Essentials filed, SC clearance in process."
Fri 24 Jul	09:00	X	Tweet 14/15	"Week 1 complete. Full retro to follow. The sovereignty journey continues."
Fri 24 Jul	17:00	X	Tweet 15/15	"Thank you to our partners, the BFT council, and the entire UK public sector. #DEFONEOS"

3. Key Metrics Tracked Hourly

Monitored via Hootsuite, Buffer, X Analytics, LinkedIn Analytics, internal SIGIL dashboards. Hourly check by SOCIAL LEAD #2. BFT council receives sentiment report every 6 hours after T+72.

Metric	Threshold (T+6h)	Threshold (T+24h)	Owner
Impressions (total)	>100k	>500k	SOCIAL LEAD #1
Engagement rate	>2.5%	>1.8%	SOCIAL LEAD #2
Sentiment (net positive)	>70%	>60%	COMMUNITY #1-4
Website referrals	>500	>2000	SOCIAL LEAD #2
Hostile-Q count	<3	<5	SOCIAL LEAD #1

4. Crisis Comms Scenarios & Responses

Pre-drafted, BFT-voted, LEGAL-cleared. Implemented by SOCIAL LEAD #1. All responses SIGIL-anchored.

Scenario	Trigger	Response (first 280 chars)
FUD (Fear, Uncertainty, Doubt)	>5 negative mentions/hour that aren't hostile Qs	"DEFONEOS is built on transparency & auditability. Every claim is SIGIL-anchored. We invite scrutiny. We publish the receipts."
Misinformation	False claim about DEFONEOS goes viral (>100 retweets)	"We clarify: [False Claim] is incorrect. The facts: [True Fact]. All evidence is on the SIGIL chain: [Link]."
Competitor Attack	Named competitor posts direct criticism of DEFONEOS	"We welcome competition in the sovereign AI space. DEFONEOS is UK-jurisdiction, no fifth-eye, audit-grade. Compare the receipts."

5. Hand-off & Cadence After Launch Week

Fri 24 Jul 17:00: week-1 social retro opened; 3 questions per team member.
Mon 27 Jul 09:00: weekly social stand-up cadence resumes; focus shifts to long-form content.
Fri 31 Jul 17:00: month-end social review + BFT vote on next 30-day strategy.

SIGIL: T97-launch-day-social-coordination-matrix-1e3f5g7h9j1k · care_score 0.95 · BFT 33-agent vote: 30 approve / 3 amend / 0 reject (quorum 28/33)
Authority: DEFONEOS Sovereign Architecture Board, ratified 2026-07-14
License: Open — UK MOD / public-sector press / defence primes free to cite with SIGIL preserved
Owner: DEFONEOS Social Team + Owner · social@csoai.org