| Owner | Role | Span | Paging |
|---|---|---|---|
| OWNER Nick Templeman | Strategic + sign-off on any >£0 ask | Everything — final word | 24/7 |
| PRESS DEFONEOS Communications | Media relations, OpEd placements, hostile-Q handling | All inbound press; OpEds; embargoed list | 24/7 T-24 → T+72 |
| COMMS DEFONEOS Social | Tweets, LinkedIn, email, community Discord | All outbound social + Discord + email blasts | 24/7 T-12 → T+72 |
| ENG SOV3 / SOV33 substrate on-call | Uptime, deploy, MCP registry, page redirects | All technical surfaces | 24/7 T-72 → T+72 |
| BFT 33-agent council chair | Hourly vote on go/no-go, hostile-Q framing, post-mortem | All SIGIL-anchored decisions | 24/7 T-24 → T+24, then daily |
| OPS DEFONEOS Operations | HubSpot deal pipeline, MFA data rooms, BFT voting tool | All customer-facing systems | 24/7 T-12 → T+72 |
| LEGAL External counsel on retainer | Pre-clearance of every public statement; libel review | All outbound text + public claims | 08:00-22:00 BST T-72 → T+72 |
| GROWTH DEFONEOS BD | Buyer-discovery calls, partnership intros, DASA/NATO DIANA submission | All buyer + partner interactions | 08:00-20:00 BST T-72 → T+72 |
Every gate SIGIL-emitted on PASS. SIGIL chain is the immutable launch record. Any gate FAIL = pause launch + 33-agent BFT emergency vote.
| # | Gate | Time | Owner | PASS criterion |
|---|---|---|---|---|
| G1 | Tech stack GREEN | T-72h Wed 09:00 | ENG | All 30 MCPs reachable, all 60 pages HTTP 200, sitemap 200 |
| G2 | Press list locked | T-72h Wed 12:00 | PRESS | Embargoed list of 30 named journalists signed-in by 12:00 |
| G3 | OpEds submitted | T-48h Thu 09:00 | PRESS | 2 OpEds filed (The Times + Computer Weekly) — both acknowledged |
| G4 | BFT sign-off on launch assets | T-48h Thu 17:00 | BFT | Vote ≥25/33 approve on launch artefact set |
| G5 | Press release embargoed | T-24h Fri 07:00 | PRESS | 300-word press release embargoed to 17 Jul 07:00 BST — confirmed by 30 journalists |
| G6 | Social pre-scheduled | T-24h Fri 12:00 | COMMS | 15 tweets + 5 LinkedIn + 1 press release scheduled in Buffer + Hootsuite |
| G7 | Data rooms provisioned | T-24h Fri 15:00 | OPS | 12 named buyer data rooms provisioned, MFA + 30-day expiry enforced |
| G8 | Discord ready | T-24h Fri 17:00 | COMMS | Launch-day Discord thread pinned, BFT-monitored |
| G9 | Hostile-Q matrix reviewed | T-24h Fri 18:00 | LEGAL | 14 hostile-Q rows cleared by external counsel |
| G10 | HARD ABORT #1: Tech RED | T-4h Fri 03:00 | ENG | If any P0 surface 5xx or 30x-loop: HALT + BFT vote |
| G11 | HARD ABORT #2: Press walkback | T-4h Fri 03:00 | PRESS | If >3 named journalists signal walkback: HALT + BFT vote |
| G12 | Launch GO/NO-GO | T-2h Fri 05:00 | BFT | 33-agent BFT GO/NO-GO vote; ≥25 GO = launch |
| G13 | Press release unlocks | T+0 Fri 07:00 | PRESS | Embargo lifts at 07:00:00 BST; press release fires |
| G14 | First-pour tweet fires | T+0 Fri 07:01 | COMMS | Tweet #1 of 15 fires at 07:01:00 BST |
| G15 | LinkedIn post fires | T+1h Fri 08:00 | COMMS | LinkedIn #1 of 5 fires at 08:00 BST |
| G16 | Mid-launch BFT vote | T+24h Sat 07:00 | BFT | Vote: continue, pivot, or pause. ≥25 continue required. |
| G17 | Post-mortem template open | T+72h Sun 20:00 | OWNER | 7-day retro template instantiated, all owners assigned 3 questions |
| Time | Owner | Action |
|---|---|---|
| 09:00 | ENG | G1: tech stack GREEN check — all 30 MCPs + 60 pages probed |
| 10:00 | OWNER | Approve all launch-day comms |
| 11:00 | LEGAL | Begin hostile-Q matrix review |
| 12:00 | PRESS | G2: press list locked + embargo confirmations sent |
| 14:00 | GROWTH | Buyer-discovery calls — 8 calls booked for launch week |
| 16:00 | BFT | Daily BFT stand-up — review hostile-Q draft |
| 18:00 | OPS | Pre-provision all data rooms — test MFA + expiry |
| 20:00 | COMMS | Begin social queue pre-loading into Buffer |
| 22:00 | OWNER | EOD report — sigil-anchor |
| Time | Owner | Action |
|---|---|---|
| 09:00 | PRESS | G3: OpEds submitted to The Times + Computer Weekly |
| 11:00 | LEGAL | Libel review of all 15 tweets + 5 LinkedIn posts |
| 13:00 | COMMS | Final social calendar pre-load complete |
| 15:00 | ENG | Final sitemap regen — 471 URLs verified |
| 17:00 | BFT | G4: BFT sign-off on launch assets (vote ≥25/33) |
| 19:00 | OWNER | Owner-GO confirmed in writing |
| 21:00 | OPS | Discord launch-day channel opened, mods briefed |
| 23:00 | OWNER | EOD report — sigil-anchor |
| Time | Owner | Action |
|---|---|---|
| 07:00 | PRESS | G5: press release embargoed to 30 journalists |
| 09:00 | ENG | Continuous uptime monitoring — 5-min probes |
| 12:00 | COMMS | G6: social fully scheduled (15 tweets + 5 LinkedIn + 1 press release) |
| 15:00 | OPS | G7: 12 data rooms provisioned, MFA + expiry verified |
| 17:00 | COMMS | G8: Discord thread pinned, BFT on rotation |
| 18:00 | LEGAL | G9: hostile-Q matrix final-pass cleared |
| 19:00 | BFT | BFT stand-up — review all 9 G-gates — vote confidence |
| 21:00 | OWNER | EOD report — all gates green |
| 23:00 | OWNER | Final go/no-go sleep check |
| Time | Owner | Action |
|---|---|---|
| 03:00 | ENG + PRESS | G10 + G11: HARD ABORT check — tech RED? press walkback? If yes → HALT + BFT emergency vote |
| 04:00 | BFT | Emergency BFT vote if either G10 or G11 tripped |
| 05:00 | BFT | G12: GO/NO-GO vote — ≥25/33 GO required to launch |
| 06:00 | OWNER | Owner-GO confirmed in writing — final |
| 06:30 | COMMS | Pre-launch buffer load — confirm schedule |
| Time | Owner | Action |
|---|---|---|
| 07:00 | PRESS | G13: Embargo lifts. Press release fires. |
| 07:01 | COMMS | G14: Tweet #1 fires ("DEFONEOS is live — UK sovereign public services OS, audit-grade, signed, neutral"). |
| 07:30 | PRESS | First press inquiry response — hostile-Q matrix in play |
| 08:00 | COMMS | G15: LinkedIn #1 fires. |
| 09:00 | BFT | Hourly BFT stand-up begins — vote: continue / pivot / pause |
| 10:00 | GROWTH | First buyer-discovery call of launch week |
| 11:00 | ENG | Tech uptime check — 1-min probes |
| 12:00 | OWNER | First-hour SIGIL — record launch metrics |
| 13:00 | OWNER | 6-hour launch metrics review |
| Time | Owner | Action |
|---|---|---|
| 07:00 | BFT | G16: Mid-launch BFT vote — continue / pivot / pause. ≥25 continue required. |
| 08:00 | OWNER | Day-1 retro opened in retro template |
| 12:00 | OPS | First buyer inquiries triaged — first data room accesses recorded |
| 18:00 | GROWTH | First partnership inbound reviewed |
| 22:00 | OWNER | EOD Day-1 SIGIL |
| Time | Owner | Action |
|---|---|---|
| Sun 09:00 | BFT | 6-hourly stand-up cadence resumes |
| Sun 14:00 | OWNER | Day-3 review — pivot / continue decision |
| Sun 20:00 | OWNER | G17: Post-mortem template open, 3 questions per owner |
| Mon 21 Jul 09:00 | BFT | Weekly BFT cadence returns |
| Mon 21 Jul 12:00 | OWNER | Launch-week SIGIL emitted — retro starts |
Each row: archetype, real hostile Q, SIGIL-anchored response (≤280 chars tweet-safe). Drafted by PRESS + LEGAL, BFT-voted.
| # | Archetype | Hostile Q (paraphrase) | Response skeleton |
|---|---|---|---|
| H1 | Open-source sceptic | "Another 'open-source' Defence OS — and what makes it real and not vapourware?" | "30 MCPs live, 60 pages public, 15 repos cloned, all SIGIL-anchored. We publish the receipts." |
| H2 | AUKUS sceptic | "AUKUS-compatible is marketing. Show the technical interop." | "AUKUS AI interoperability requires sovereign data + audit-grade supply chain. National Sovereign Register has 18 attestations, Ed25519-signed." |
| H3 | National-security sceptic | "Open-source Defence AI is a foreign-intelligence gift." | "Open ≠ uncontrolled. Every artefact Ed25519-signed. No fifth-eye dependency. Section 7 OSA + UK GDPR + EU AI Act compliant." |
| H4 | Procurement cynic | "MOD won't buy from a 1-person UK Ltd." | "DSP registered; Cyber Essentials filed; SC clearance in process; DASA bid ready. We're a Tier-1 supplier in formation, not a startup." |
| H5 | Vendor-funder sceptic | "Who's funding you? VC strings?" | "CSOAI Ltd UK 16939677 — no VC, no foreign capital. Sovereign by construction." |
| H6 | Anti-AI press | "This is just another AI hype launch." | "AI is one layer of an 8-layer sovereign substrate. Defence layer doesn't even use generative AI by default — it's C2 + ISR + compliance." |
| H7 | "Where's the team?" | "Single founder, no staff — how do you scale?" | "33-agent BFT council + sovereign agent mesh — we're a sovereign AI OS, not a 50-person consultancy. The substrate scales itself." |
| H8 | Anti-cryptography | "Ed25519 / SIGIL — that's not real security theatre." | "Ed25519 = same primitive as Bitcoin + Signal + WireGuard. SIGIL = immutable evidence chain, mathematically tamper-evident." |
| H9 | "Not invented here" | "This re-wraps existing OSS — what's novel?" | "The novel layer is sovereign-by-construction: audit-grade, signed, neutral. No fifth-eye. UK-sovereign, AUKUS-compatible. The OS stack is novel." |
| H10 | EU AI Act purist | "EU AI Act Article 50 — transparency obligations?" | "Article 50 5/5 compliant. EU Cyber Resilience Act Annex I 13/13 ready. We treat compliance as a feature, not a tax." |
| H11 | "Open-source means free" | "If it's open-source, why would anyone pay?" | "Open-source ≠ free-as-in-beer. Support contracts, sovereign hosting, compliance-as-a-service, DEFONEOS-SEAL certification. £95k–£1.4M contracts." |
| H12 | "What's the moat?" | "Any incumbent can clone this — what's your moat?" | "Sovereign-by-construction: NCSC SC-01 CAF 14/14, Ed25519 SIGIL chain, 33-agent BFT council. The moat is the receipt chain." |
| H13 | "Why not buy Palantir/Anduril?" | "Why bother with open when Palantir/Anduril already do this?" | "Foreign CLOUD Act exposure + fifth-eye dependency + closed source. UK public sector needs a sovereign alternative. DEFONEOS is that." |
| H14 | "What's the kill shot?" | "If DEFONEOS fails, what fails?" | "UK public-sector AI remains vendor-locked to foreign CLOUD Act exposure. The sovereignty window closes. We don't think this is acceptable." |
Three questions per owner × 8 owners = 24 base questions. Plus 5 cross-cutting BFT questions. Total 29 questions, all evidence-anchored.
| # | Question | Owner | Output type |
|---|---|---|---|
| 1-3 | What worked? What didn't? What would you change? | Each of 8 owners | 3-paragraph narrative + 3 SIGIL-anchored evidence links |
| 4-6 | Which BFT vote surprised you? Which hostile Q caught you off-guard? Which gate was tightest? | PRESS + COMMS | 3-paragraph narrative + SIGIL links |
| 7-9 | What SIGIL gates slipped? What 5xx did we see? What didn't deploy? | ENG + OPS | Tabular — every gate listed, every drift recorded |
| 10-12 | Which data room had highest conversion? Which press had highest pickup? Which partnership advanced? | GROWTH | Tabular — conversion %, pickup count, partnership stage |
| 13-15 | Which legal call-out did we miss? Which public statement required walkback? Which libel risk emerged? | LEGAL | Narrative + diff |
| 16-18 | Which BFT vote was closest? Which General dissented? Which vote pattern surprised? | BFT | Vote tabular + dissent narrative |
| 19-21 | What did the owner sleep on? What got dropped? What came back better? | OWNER | 3-paragraph reflective narrative |
| 22-24 | What 3 things would we re-do? What 3 to drop? What 3 to keep? | OWNER | 3×3 table — pre-formatted |
| 25-29 | Cross-cutting: Was the soft-launch a sovereign moment? Did the SIGIL chain hold? Did the press land? Did buyers move? Did partners move? | BFT + OWNER | 5 one-paragraph verdicts |
| KPI | Source | Owner | Hourly threshold |
|---|---|---|---|
| Tech uptime | ENG probes | ENG | >99.5% (≤6 min downtime/hour) |
| Press pickup | PRESS tracker | PRESS | >5 named outlets/hour during T+0 → T+6 |
| Social engagement | COMMS dashboard | COMMS | >10k impressions/hour T+0 → T+6 |
| Buyer signal | GROWTH tracker | GROWTH | >2 named buyer inbounds/hour T+2 → T+24 |
launch@csoai.org